Click any variation to view full-size.
Palette: Ink #37335F / Violet #716BAD / Lilac #AA9DC2 / Sand #D4C8CF / Mist #ECE9F0 / Paper #F6F6FE
Round 1 (V1-V5) explored backgrounds. Round 2 (V6-V10) refined layout. V10 is the chosen direction.
AI for institutional
commercial real estate
V1: Paper Centered
AI for institutional
commercial real estate
Proof points right...
V2: Paper Split
AI for institutional
commercial real estate
V3: Ink Hero (Dark)
AI for institutional CRE
V4: Mist Editorial
Gradient fade
V5: Gradient Hero
AI for institutional
commercial real estate
V9 layout, chosen direction
V10: Final (CHOSEN)
Split + inline logos
V6: Split + Logos Inline
Logos above headline
V7: Logos Above
Dark split + logo grid
V8: Ink Split
How to present Primer + Beacon below the hero. Three approaches.
Primer
Underwrite deals
in minutes
How it works
01 Upload → 02 Process → 03 Populated
What you get
Alerts, heatmaps, intel
Beacon
Find the right deals
Caps V1: Alternating Left-Right
Primer text left + diagram right. Beacon diagram left + text right. Your suggested layout.
Primer
Underwrite deals in minutes
Every cell cited
Your Excel model
Beacon
Source deals before the market moves
Daily alerts
Market heatmaps
Caps V2: Cards with Details
Side-by-side cards with inline feature bullets. Compact, equal weight.
Document Intelligence
Upload OMs, T-12s, rent rolls...
Explore →
Deal Sourcing
AI-powered for self-storage...
Explore →
Caps V3: Minimal Rows
Ultra-minimal. Each product is one horizontal row. Cleanest, least visual weight.
V1 alternating with Codex recommendations applied: UI mockups, proof chips, trust footers, section header, Primer visually dominant.
Customer results + security + CTA + footer. All fix the dark-light-dark color bounce. Paper proof section flows into one Ink block for security/CTA/footer.
3x
Editorial rows + separators
Security text + CTA + footer
V3: Editorial Flow
12-col grid rows, thin separators, quote with left border
3x
Doug S.
2x
LRE
3x
Tom dJ.
Isolation
Privacy
Audit
V4: Legora Cards
White metric cards, Legora-style compliance cards with hard borders
3x
underwriting capacity
2x
faster turnaround
3x
faster BOV turnaround
Isolation
Privacy
Audit
V5: V7-Inspired Metrics
Compact stacked list, big numbers left, highlighted quote box
3x
underwriting capacity
Doug S.
2x
faster turnaround
LRE
3x
faster BOV turnaround
Tom dJ.
Isolation
Privacy
Audit
V6: Compact Proof
Full-width editorial rows, Violet marker security text (no card borders)
The actual homepage with current hero is running at localhost:3000