01
Company context
Madison Capital Group Holdings LLC, known in self-storage as Go Store It, acquires existing facilities and develops new sites from the ground up. The company has built 91 facilities, has 11 new developments in the pipeline across 18 states, and is the industry's 28th largest operator. Its portfolio also includes luxury apartments in the Southeast.
02
The challenge
Broker listings arrived in volume, but every address still had to be checked against the team's buy box. Most were rejected only after manual review.
"We were inundated with thousands of listings from brokers. Our team had to manually check each address to see if it fit our buy box. It was like finding a needle in a haystack; we were saying no to about 90% of the deals that came our way."Shimon Kanter, VP of Development
03
How they used Beacon
Kanter entered the buying criteria and searched for matching three to five mile pockets. Beacon surfaced a New Jersey trade area with exceptionally high rates for 10x10 climate-controlled units and surprisingly low supply.
From there, Beacon returned properly zoned, appropriately sized lots in seconds. Kanter took the area to a local broker, who located an off-market deal that fit the buy box.
04
The outcome
The broker-surfaced deal was put under contract. Research that would have occupied a full week was completed in minutes, while also revealing a market the team might otherwise have missed.