01
Company context
Uplift Development Group LLC develops self-storage across nine states. The company is known for navigating complex entitlement processes from early site evaluation through project completion.
02
The challenge
A small team carries each project across a long development cycle. That makes early site selection a bandwidth problem as well as a market research problem.
"Our tight-knit team manages extensive responsibilities, from entitlement to project completion, typically spanning over 500 days per project. Our bandwidth is limited, making it essential to rapidly and effectively narrow down viable site options."Lee Fredrick, Managing Principal
03
How they used Beacon
Fredrick used Beacon to evaluate market saturation, refine a search in stages, and narrow the viable development sites. He could complete that work from an observed neighborhood rather than returning to a long, manual market review.
"While traveling, I noticed a promising neighborhood. Within minutes, PropRise enabled me to evaluate market saturation, refine my search incrementally, and confidently pinpoint an optimal development site; analysis that would have previously taken weeks or been overlooked entirely."Lee Fredrick, Managing Principal
04
The outcome
Uplift reduced time spent on initial site assessments by 70%. Faster viability checks also reduced the risk of costly entitlement issues and helped the team support its decisions with capital partners and lenders.