Problem: The Underwriting Bottleneck

For Tom's team, every potential listing began with a mountain of tedious work. The process of creating a single BOV took 2 to 4 hours of manually digging through messy owner-provided PDFs, pulling comps, and painstakingly transferring P&Ls and rent rolls into their proprietary Excel models.

This wasn't just inefficient; it was a constant drag on the team's momentum.

"The process was a huge time sink," Tom explained. "It took 2 to 4 hours just to compile the information. I was becoming a bottleneck."

Naturally, this heavy manual work often fell to the bottom of the to-do list, creating significant delays. In a competitive market where speed is leverage, these delays meant risking the entire listing. Tom knew this bottleneck was capping his team's deal flow.

Solution: An AI Partner for a Real-World Problem

Tom tested PropRise Primer on a new assignment—the exact kind of time-consuming deal that would typically face delays. Instead of starting a new model from scratch, he simply emailed the raw deal documents and his team's own custom Excel template to Primer.

There was no new software to learn and no change to his workflow.

Within hours, he received his own template back, nearly complete. The P&L was populated, the unit mix was built out, and the tedious data entry was done. All that was left was the high-value work: fine-tuning the numbers and applying his market expertise.

The true impact wasn't just the hours saved, but the shift in momentum. The tool eliminated the initial friction of starting a tedious task, which changed the entire dynamic of the workflow.

Tom explains the new process:

"It got done so much faster. Getting a nearly-complete model back prompts me to get the final analysis done and out the door right away. My role shifts from hours of data entry to a few minutes of fine-tuning and reconciliation."

Conclusion

For Tom de Jong, the transformation was simple: a 4-hour manual task that caused delays became a 30-minute review he could act on immediately. This shift turned his team's biggest bottleneck into a competitive advantage.

With the manual grind of underwriting eliminated, Tom and his team can now:

• Respond to seller inquiries almost immediately, winning listings with speed.

• Pursue more opportunities simultaneously without getting bogged down.

• Reallocate hours of tedious work towards high-value, client-facing activities.

PropRise Primer has become an essential part of the De Jong Self Storage Team's workflow, enabling them to move faster and close more deals.