Underwrite faster with Primer
Underwrite faster with Primer
Underwrite faster with Primer
Underwrite faster with Primer
End manual data entry
End manual data entry
End manual data entry
Primer extracts the data you need from any document, and puts it in your Excel model
Underwriting AI in your Excel model: unlock your pipeline without changing your workflow
Underwriting AI in your Excel model: unlock your pipeline without changing your workflow
Firms that trust PropRise
Firms that trust PropRise
Firms that trust PropRise
Firms that trust PropRise
Underwrite 7x faster in Excel
Primer works entirely in Excel, in your model. AI should work where you do. Not the other way around.
Underwrite 7x faster in Excel
Primer works entirely in Excel, in your model. AI should work where you do. Not the other way around.
Underwrite 7x faster in Excel
Primer works entirely in Excel, in your model. AI should work where you do. Not the other way around.
Underwrite 7x faster in Excel
Primer works entirely in Excel, in your model. AI should work where you do. Not the other way around.
Primer fills your Excel model
Primer fills your Excel model
Primer fills your Excel model
Primer fills your Excel model
Works entirely over email: No new software
Works entirley over email
Works entirely over email: No new software
Works entirely over email: No new software
Extracts data from any document and format
Extracts data from any document
Extracts data from any document and format
Extracts data from any document and format
Great for portfolios and backlog
Great for portfolios and backlog
Great for portfolios and backlog
Great for portfolios and backlog
Great for: Unit mixes, Rent Rolls, P&Ls, OMs and more
Unit mixes, Rent Rolls and more
Great for: Unit mixes, Rent Rolls, P&Ls, OMs and more
Great for: Unit mixes, Rent Rolls, P&Ls, OMs and more
Private & Secure: No training on your data
No training on your data
Private & Secure: No training on your data
Private & Secure: No training on your data
Delegate your data entry over email.
Trade hours of manual copy-pasting for a simple email, so your team can underwrite more opportunities, faster.
Delegate your data entry over email.
Trade hours of manual copy-pasting for a simple email, so your team can underwrite more opportunities, faster.
Delegate your data entry over email.
Trade hours of manual copy-pasting for a simple email, so your team can underwrite more opportunities, faster.
Delegate your data entry over email.
Trade hours of manual copy-pasting for a simple email, so your team can underwrite more opportunities, faster.
01
Email your deal
Primer ingests all your deal room documents from OMs to unit mixes. Any document, any format.
02
Primer fills your model
Primer fills your exact Excel model, preserving every formula and macro. It's built to handle deals in bulk, slashing your backlog
03
Receive Your File
You'll receive your completed model via email in under 90 minutes. Open the familiar XLSX file and dive straight into your analysis.
01
Email your deal
Primer ingests all your deal room documents from OMs to unit mixes. Any document, any format.
02
Primer fills your model
Primer fills your exact Excel model, preserving every formula and macro. It's built to handle deals in bulk, slashing your backlog
03
Receive Your File
You'll receive your completed model via email in under 90 minutes. Open the familiar XLSX file and dive straight into your analysis.
01
Email your deal
Primer ingests all your deal room documents from OMs to unit mixes. Any document, any format.
02
Primer fills your model
Primer fills your exact Excel model, preserving every formula and macro. It's built to handle deals in bulk, slashing your backlog
03
Receive Your File
You'll receive your completed model via email in under 90 minutes. Open the familiar XLSX file and dive straight into your analysis.
01
Email your deal
Primer ingests all your deal room documents from OMs to unit mixes. Any document, any format.
02
Primer fills your model
Primer fills your exact Excel model, preserving every formula and macro. It's built to handle deals in bulk, slashing your backlog
03
Receive Your File
You'll receive your completed model via email in under 90 minutes. Open the familiar XLSX file and dive straight into your analysis.
Built for Your Workflow
Primer provides tailored support for every CRE professional, giving your team what it needs to win listings, analyze opportunities, and close deals.
Built for Your Workflow
Primer provides tailored support for every CRE professional, giving your team what it needs to win listings, analyze opportunities, and close deals.
Built for Your Workflow
Primer provides tailored support for every CRE professional, giving your team what it needs to win listings, analyze opportunities, and close deals.
Built for Your Workflow
Primer provides tailored support for every CRE professional, giving your team what it needs to win listings, analyze opportunities, and close deals.
For Acquisitions
For Brokers
For Acquisitions
Get to Analysis Faster
We process your entire data room—from messy rent rolls and complex unit mixes to scanned financials and third-party comp reports. Our system structures the data directly into your model, so you can focus on strategic analysis, not data entry.
For Acquisitions
For Brokers
For Acquisitions
Get to Analysis Faster
We process your entire data room—from messy rent rolls and complex unit mixes to scanned financials and third-party comp reports. Our system structures the data directly into your model, so you can focus on strategic analysis, not data entry.
For Acquisitions
For Brokers
For Acquisitions
Get to Analysis Faster
We process your entire data room—from messy rent rolls and complex unit mixes to scanned financials and third-party comp reports. Our system structures the data directly into your model, so you can focus on strategic analysis, not data entry.
For Acquisitions
For Brokers
For Acquisitions
Get to Analysis Faster
We process your entire data room—from messy rent rolls and complex unit mixes to scanned financials and third-party comp reports. Our system structures the data directly into your model, so you can focus on strategic analysis, not data entry.
Why Teams Choose Primer
Why Teams Choose Primer
Why Teams Choose Primer
Why Teams Choose Primer
Data entry is the bottleneck that keeps us from doing more deals. It's the part of the process that everyone procrastinates on. Primer eliminates that bottleneck, turning a 2-4 hour manual task into something that's done automatically. That means we can get more BOVs out the door and ultimately win more listings.
Tom de Jong
Executive Vice President - Colliers
Data entry is the bottleneck that keeps us from doing more deals. It's the part of the process that everyone procrastinates on. Primer eliminates that bottleneck, turning a 2-4 hour manual task into something that's done automatically. That means we can get more BOVs out the door and ultimately win more listings.
Tom de Jong
Executive Vice President - Colliers
Data entry is the bottleneck that keeps us from doing more deals. It's the part of the process that everyone procrastinates on. Primer eliminates that bottleneck, turning a 2-4 hour manual task into something that's done automatically. That means we can get more BOVs out the door and ultimately win more listings.
Tom de Jong
Executive Vice President - Colliers
Data entry is the bottleneck that keeps us from doing more deals. It's the part of the process that everyone procrastinates on. Primer eliminates that bottleneck, turning a 2-4 hour manual task into something that's done automatically. That means we can get more BOVs out the door and ultimately win more listings.
Tom de Jong
Executive Vice President - Colliers
Primer has freed up my time in the underwriting process which allows me to focus on revenue-generating activities. No more hours and days spent inputting data manually into a model, it’s completely automated!
Justin Wiesehan
Advisor at Lee & Associates
Primer has freed up my time in the underwriting process which allows me to focus on revenue-generating activities. No more hours and days spent inputting data manually into a model, it’s completely automated!
Justin Wiesehan
Advisor at Lee & Associates
Primer has freed up my time in the underwriting process which allows me to focus on revenue-generating activities. No more hours and days spent inputting data manually into a model, it’s completely automated!
Justin Wiesehan
Advisor at Lee & Associates
Primer has freed up my time in the underwriting process which allows me to focus on revenue-generating activities. No more hours and days spent inputting data manually into a model, it’s completely automated!
Justin Wiesehan
Advisor at Lee & Associates
How long does the initial setup take?
Primer completes a secure, white-glove configuration within 48 hours to make your existing Excel model AI-compatible. From there, the system is able to process your deals consistently.
What file formats can you handle?
We process virtually any format that contains real estate data including PDFs, Excel files, Word docs, scanned images, and even forwarded emails with attachments. If it has deal information, we can extract it and populate your model.
How do you ensure accuracy in the data entry?
We use a combination of AI extraction and human verification to ensure 99.9% accuracy. We only populate the input cells, so if your model is built in any normal way, we never touch your formulas or forward calculations. Every model goes through quality checks before delivery, and if there's ever ambiguous data, we'll flag it with a note.
Can you handle custom calculations and complex models?
Yes, absolutely. Since we only populate the inputs and leave your formulas untouched, all your proprietary calculations, waterfalls, debt structures, and sensitivity analyses work exactly as designed. Your intellectual property stays yours because we just handle the data entry.
What happens if I need to update my model template?
Simply send us your updated template and we'll reconfigure our system, usually within 24 hours. There's no charge for template updates, and you can update as often as your model evolves. We know models are living documents that improve over time.
How long does the initial setup take?
Primer completes a secure, white-glove configuration within 48 hours to make your existing Excel model AI-compatible. From there, the system is able to process your deals consistently.
What file formats can you handle?
We process virtually any format that contains real estate data including PDFs, Excel files, Word docs, scanned images, and even forwarded emails with attachments. If it has deal information, we can extract it and populate your model.
How do you ensure accuracy in the data entry?
We use a combination of AI extraction and human verification to ensure 99.9% accuracy. We only populate the input cells, so if your model is built in any normal way, we never touch your formulas or forward calculations. Every model goes through quality checks before delivery, and if there's ever ambiguous data, we'll flag it with a note.
Can you handle custom calculations and complex models?
Yes, absolutely. Since we only populate the inputs and leave your formulas untouched, all your proprietary calculations, waterfalls, debt structures, and sensitivity analyses work exactly as designed. Your intellectual property stays yours because we just handle the data entry.
What happens if I need to update my model template?
Simply send us your updated template and we'll reconfigure our system, usually within 24 hours. There's no charge for template updates, and you can update as often as your model evolves. We know models are living documents that improve over time.
How long does the initial setup take?
Primer completes a secure, white-glove configuration within 48 hours to make your existing Excel model AI-compatible. From there, the system is able to process your deals consistently.
What file formats can you handle?
We process virtually any format that contains real estate data including PDFs, Excel files, Word docs, scanned images, and even forwarded emails with attachments. If it has deal information, we can extract it and populate your model.
How do you ensure accuracy in the data entry?
We use a combination of AI extraction and human verification to ensure 99.9% accuracy. We only populate the input cells, so if your model is built in any normal way, we never touch your formulas or forward calculations. Every model goes through quality checks before delivery, and if there's ever ambiguous data, we'll flag it with a note.
Can you handle custom calculations and complex models?
Yes, absolutely. Since we only populate the inputs and leave your formulas untouched, all your proprietary calculations, waterfalls, debt structures, and sensitivity analyses work exactly as designed. Your intellectual property stays yours because we just handle the data entry.
What happens if I need to update my model template?
Simply send us your updated template and we'll reconfigure our system, usually within 24 hours. There's no charge for template updates, and you can update as often as your model evolves. We know models are living documents that improve over time.
How long does the initial setup take?
Primer completes a secure, white-glove configuration within 48 hours to make your existing Excel model AI-compatible. From there, the system is able to process your deals consistently.
What file formats can you handle?
We process virtually any format that contains real estate data including PDFs, Excel files, Word docs, scanned images, and even forwarded emails with attachments. If it has deal information, we can extract it and populate your model.
How do you ensure accuracy in the data entry?
We use a combination of AI extraction and human verification to ensure 99.9% accuracy. We only populate the input cells, so if your model is built in any normal way, we never touch your formulas or forward calculations. Every model goes through quality checks before delivery, and if there's ever ambiguous data, we'll flag it with a note.
Can you handle custom calculations and complex models?
Yes, absolutely. Since we only populate the inputs and leave your formulas untouched, all your proprietary calculations, waterfalls, debt structures, and sensitivity analyses work exactly as designed. Your intellectual property stays yours because we just handle the data entry.
What happens if I need to update my model template?
Simply send us your updated template and we'll reconfigure our system, usually within 24 hours. There's no charge for template updates, and you can update as often as your model evolves. We know models are living documents that improve over time.