Trusted by investment teams at
The real ROI isn't hours saved. It's deals you can finally analyze.
3x more reviewed. Fewer "maybe later" deals. More winners found.
Trusted by investment teams at
It's not the hours your analysts spend on data entry. It's the deals they never fully analyze.
When each deal takes 1-3 hours to underwrite manually, teams naturally triage out "marginal" deals that don't seem worth the effort.
But some of those deals would have been winners.
Borderline deals used to get deprioritized. Now we send them to Primer. We've put in offers on deals we probably would've passed on.
Primer works like your best analyst, except it never needs lunch breaks.
Documents disagree. Rent rolls show one thing, the OM says another. Primer flags conflicts and reconciles them the way an experienced analyst would.
No generic exports. Primer learns your exact Excel model — your fields, your formatting, your logic. Output goes straight into your workflow.
Every number links back to its source. When your VP asks "where did this come from?" — you click and show them. Audit-ready from day one.
It's not about saving hours. It's about unlocking capacity.
Team is maxed out. Marginal deals get triaged.
10+ hours freed up to analyze deals you were triaging out.
"Will Primer save me 10 hours per week?"
Cost avoidance. Incremental thinking.
"How many deals am I passing on that could be winners?"
Opportunity unlock. Transformational thinking.
Every week, your team makes triage decisions based on capacity, not opportunity. Some of those "not worth the effort" deals are quietly being won by competitors who had time to look.
Primer reconciles discrepancies the way an analyst would — comparing sources, flagging conflicts, and applying your rules for resolution. You see a clean output with citations, not a mess of contradictions.
If a human can read it, Primer can extract it. OMs, rent rolls, T-12s, trailing financials, market comps, lease abstracts — any PDF or Excel file from brokers, sellers, or your own archives.
ChatGPT is general-purpose. Primer is purpose-built for CRE underwriting — it maps to YOUR templates, reconciles conflicting sources like an analyst, and maintains 98%+ accuracy on complex financial documents.
48 hours from kickoff to processing live deals. We map Primer to your existing Excel models during a single onboarding call. No workflow changes required.
Book a demo and we'll show you how Primer works with your actual documents and templates.
Book a demo