Primer vs RedIQ
Compare Primer and RedIQ for multifamily and CRE acquisition workflows: exact models, source citations, custom fields, deal records, and comp memory.
Acquisition run
Documents -> Mapping -> Review -> Pipeline -> Memory
Your model stays intact
Sources stay reviewable
Every run builds memory
In Brief
Primer and RedIQ both help multifamily teams reduce manual underwriting work, but they differ in scope. RedIQ is a legacy multifamily data extraction and database workflow. Primer is built around AI agents that map to a team's exact model, prepare deal records, preserve source review, and support broader acquisition memory.
If the question is 'can this standardize a multifamily rent roll and T-12?' RedIQ is the known incumbent. If the question is 'can this fit our model, our fields, our review process, and our acquisition memory?' Primer is the better frame.
Primer is strongest for teams that have a proprietary model, custom fields, and a desire to preserve data across the acquisition pipeline instead of reworking every deal from scratch.
Workflow
A connected acquisition run from source material to reviewable deal intelligence.
Documents
Mapping
Review
Pipeline
Memory
How to compare
Model fit
Primer maps to your workbook
RedIQ uses its own standardized flow
Auditability
Primer keeps source review in the app
RedIQ is known for structured outputs
Scope
Primer covers acquisition workflow
RedIQ centers on multifamily data extraction
FAQ
Yes, for teams that want AI-assisted acquisition workflows, exact model mapping, citations, custom fields, and deal memory rather than only standardized extraction.
Not necessarily. Teams deeply standardized around RedIQ may keep it. Primer is strongest when the team's own model and workflow are central.
Yes. Primer handles the document and model-population workflows that are central to multifamily underwriting.